lundi 3 novembre 2008

Gambling on Technology by Christina Volpe

Gambling on Technology 
URL:http://www.htmagazine.com/ME2/dirsect.asp?sid=8D86DF469BD74C098382D9532C904D8E&nm=Magazine


Summary

When you speak about casino in USA, you must talk about technologies because they are the leader in the gaming market and in the slot machine development.

The article say that after years of research, server-based gaming is beginning to appear into casino. This technology allows to manage multiple slot machines from one networked server. Those actions will help the operation to change games, demonstrations, bonus payout without calling a technician. Thanks to this technology casino will make more money because slots machine will no longer be due to repairs for hours at a time. Customers take benefits from these technology because they can order drinks, print show ticket, change games without changing machines and compete jackpot against other players. So customers can even change a penny machine to a quarter machine.

We also learn in the article that you can gamble pratically everyhere in casino (Public area) thanks to handheld mobile gaming devices. Nevada has become the first state to allow this way of gambling. So customers can play such as bingo, poker, blackjack, baccarat, roulette or house. To use these mobile devices, guest has to sign them with the proper identification and load them with the desired amount of money.

My opinion

I have worked during one year in a casino, so i can say that server-based gaming is very innovative for casino. It would be increase the coin in and their revenue for sure, because Customer can change whenever they want, games, bonus payout, dénomination without calling a technician. Moreover, guest can order direclty drinks, show ticket, change games without moving so these technology will increase the revenue because the more guest play the more casino win. These technolgy will help decrease the work of the mainteance staff.

 

The mobile device allows guest to play in the public area so guest can delight everywhere they want in the place but casino have to be carefull  with these technology because you don’t want to go bankrupt them. Anyway, these kind of technology would not be allow accross the world because all the country are not passive as the USA in the gambling legislation.

 

I think USA is the leader in gaming development for casino but they perhaps do too much to attract new customers and they must take care about responsible gaming.


4 commentaires:

Mat a dit…

c'est cela oui!!!

Cecile a dit…

Hi Pierre!
I do totally agree with you when you say that this new technology is a real improvement for casino sector and the profitability of casino's operators.
However I think you really understate the impact on gamblers and the problem of reponsaible gambling. Gambling can be a disease, gambling is really addicted in some cases and gambling is regarding that as dangerous and harmful as drugs, cigarettes or even alcohol. Casino's customers are given even more reasons to spend more money and just stay in front of a slut machine with things "coming to them" (drinks, coins...)
and you are right when you say it wouldn't happen elsewhere, thnksfully legislation on gambling is very protecvtive to those who need it in countries such as France, with compulsory information about health and gmabling given in casinos themselves.

Mat a dit…

Good morning Pierre,
I totally agree with what you say in your article.
I think that these new technologies can be very profitable for the gambling sector.
First because they develop their revenues by the fact that gamblers can change games without changing machines, and secondly because Casinos make benefits by reducing their cost of personal (such as technicians).
But as you say, I think that these new kind of technology can improve the profitability of Casinos, only in the United States or in some countries with a very low legislation in terms of gamblers protection.
I don’t think for example that the French government approves that sort of technology, because France has a very huge protection concerning the gambling sector.

TB a dit…

Gambling should be a game, not a living nightmare !

Gambling should be restricted according to some rules such as being physically in a casino, that should be a minimum, or else, you could go bankruptcy in a very short time.

More firms in the casino field will love this technology but what if the customer is totally washed out in a short time period ?

It should be more profitable for those firms to wash their customers on a long period of time ! Those future poor people have some times to get back to work and ... get back for gambling !!


OK, I know that being in a casino is a delight (due to oxygen rate modulation in the air pulsed on the one arm bandit areas...) but the mobile technology is a short term view to optimize cash flow as fast as it can be made...

We will see !
Meanwhile, have a great cash flow discount on me !-)

TB